FPD Academy
Building Your Default Brand to get Your Dream Job

Future employers will check your online presence. Time to audit your internet profile, now!

  1. Pick a search engine page and search for your name. (in all variances – eg. Tom/Thomas or Tommy)
  2. How far down the page do you appear?
  3. How many times do you appear?
  4. Does your LinkedIn page show up and show up well?
  5. Does your Facebook page show up and show up well?
  6. Search your images: The picture your mother loves is not necessarily the picture an employer will love.
  7. Are there articles, blogs linked to your name?
  8. Do you share and/or follow the right things and the right people?
  9. Does your search engine profile reflect who you are and why you are the right person for the job?
  10. What your friends find funny, a new boss may not.


Cast a critical eye over your social media profiles and check:

  1. What is missing and/or needs to be changed?
  2. What knowledge, skills and experiences do you want to add?
  3. The devil is in the details: Check your spelling, grammar, language style, imagery and more.
  4. Less is more: Maintaining your “internet” profile is hard work. Pick the best channels to build your brand, put in the time and do it well. Take time to manage your personal brand. An employer will be more likely to trust you with their brand if you are able to take the utmost care of your own.


“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed, and that increasingly means you won’t get paid as much, either.” Michael Goldhaber, WIRED MAGAZINE

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